UAMMCL – Connecting farmers, businesses, and markets
Sehkaar Samwaad
Initiated by UAMMCL IN 2025, India’s platform for farmer-led growth, cooperative action, and livelihood innovation.
A national initiative by UAMMCL under the UN International Year of Cooperatives 2025.
Building Cooperative Spirit
A national initiative led by UAMMCL (The Unati Agri Allied and Marketing Multi-State Cooperative Society Ltd.) to revive, modernize, and strengthen India’s cooperative ecosystem. It’s not just a one-time event—it’s a growing platform where cooperatives, FPOs, PACS, SHGs, farmers, and rural entrepreneurs come together to share knowledge, find solutions, and build networks.
It’s about practical collaboration—on technology, market access, processing, finance, and grassroots innovation. The core idea is that self-reliance and cooperation must go hand in hand, especially in India’s rural and agricultural economy.
At the ICA Global Cooperative ConferenceNew Delhi
The Indian government reaffirmed that cooperatives are not just economic units—they are community-based, human-centric institutions that offer real, lasting solutions for people.
To revive and strengthen the cooperative spirit
Our Mission
rooted in Indian rural life by creating sustainable, tech-enabled, and inclusive networks. At its heart, Sehkaar Samwaad is about:
Giving farmers a voice, not just a market.
Too often, farmers are treated like suppliers, not stakeholders. Sehkaar Samwaad ensures they’re heard—on pricing, policies, practices—so that solutions are built with them, not just for them.
Making cooperation a working system, not just a slogan.
This is about building real linkages—between PACS, FPOs, SHGs, and institutions—so that cooperation results in action: shared infrastructure, shared risk, shared growth.
Connecting tradition with technology, without losing either.
Whether it’s drones in mustard fields or branding traditional pickles, Sehkaar Samwaad respects the wisdom of the past while embracing tools that secure the future.
Key Focus Areas
core workstreams that define the initiative
01
Bharat Brand Products
Bringing cooperative products to national markets with better prices and visibility.
02
Unati Behan Project
Empowering rural women through livelihood training, branding, and market access.
03
Drone Udaan (NaMo Drone Didi)
Training women and farmers in drone tech for smarter, precision farming.
04
Primary Processing Units (PPUs)
Setting up village-level units for local value addition and better farmer income.
05
Government Scheme Awareness
Connecting rural communities to key agri and livelihood schemes they often miss.
06
Cooperative Dialogue Platform
Creating space for shared learning, planning, and innovation among cooperatives.
Glimpse
Taking a step forward, Together
